This year almost finishing has some data you may need to know for your business. The 2019 showed an increment in social media use and the trend is similar for the next year. Further, we will split the statistics of social media and what it can mean for your business in 2020.
Screen Time Tracking
One of the biggest problems with social nowadays is the time consumed on these platforms. In other words, 6 in 10 global internet users say that they are constantly connected online.
That’s why some companies have begun to focus on the way to improve the the digital wellbeing of people through tools that helps to take control of their time.
Google’s Digital Wellbeing features provide analysis on a user’s screen time usage. Android users can set app time limits so as not to spend too long in one particular app, whilst Google Pixel phone owners can use the Wind Down feature to reduce the screen’s blue light before going to bed. Apple offers similar functions with its Screen Time feature since iOS 12, as do Facebook (‘Your Time on Facebook’) and Instagram (‘Your Activity’).
Globally, digital consumers are now spending an average of 2 hours and 23 minutes per day on social networks and messaging. A look at the trended data here suggests that we might be approaching saturation in social media consumption.
Across the globe, 16-24s are devoting the most time per day to social media – just under three hours, on average. The importance of messaging apps to this demographic is a key reason behind this, as is the centrality of smartphones to their digital lives. Additionally, it is important to note that this consumption is simultaneous rather than sequential; 72% of 16-24s say they use social media while they are watching TV.
Consequently, time spent on Social Media platforms is steady because of the Time Tracking tools, helping to stay connected but not addicted.
Social Media Motivations
It’s time to know what make people turn the face around Social Media. And is because the role that Social Media plays in the lives of its users has evolved.
While people find Social Media to follow the news and current events with a 40% saying that, and to keep contact with friends in second place with a 39%. Entertainment plays a key role on engaging consumers of social media and it’s showing a great growth in the last years. As a result of being the top motivation among 16-24S.
With Generation Z and millennials showing less interest in other people’s updates – and the growing desire to extricate themselves from the social aspects of social media. Social media as an entertainment hub will likely become the dominant form of engagement across the most widely used open platforms.
Create entertaining content to engage prospects is right know a must have for every business. To clarify, entertaining is a key factor to Attract, Engage and Delight the customers.
Now, what platform is winning?
Globally, Facebook remains as the 1st place followed by YouTube on number of members. Although, if you take a close look at the graphic YouTube has a 85% of people that have visited or used the service, so is the 1st in this aspect.
Among market shares Facebook retains members despite the privacy and security concerns about theirs services in 2018 and great part of 2019. The company of Mark Zuckerberg has Facebook, Messenger, WhatsApp, and Instagram inside the top 10. Also, the company stock value has increased a 53.76% since December of 2018.
Snapchat has a considerable presence in North America, particularly among Gen Z, where 61% use it on a monthly basis.
The Social Purchase Journey
Putting items and services on sale through Social apps is a goal that remains difficult for buyers and vendors. The fact is that now is possible to buy something while using a Social Platform. However, the steps to make the final purchase is a bit difficult and untrusted among users.
Social commerce has the potential to improve and grow in the next years. Therefore, it’s seen as a potential to be a major revenue generator. But social commerce has been a tough sell in many Western markets. Online consumer habits here can be difficult to change, especially when it comes to the potentially sensitive information involved in financial transactions.
Lets see what consumers are doing in this graphic.
We can see here, that the biggest impact of Social Media on the purchase Journey is to research products and to discover brands or products. The consumer mindset is still attached to retail sites. But, this can change in the next year with the most important platforms involving into this area.
Moreover we will share with you the Trends for the next year on social media and we will update this post with new current data. Please, keep informed with us.
If you need help with your Social Media profiles we do Social Media Management for small business. Don’t hesitate to talk with us.
This is a common question every business owner has, and it’s a simple question. In fact, the complications appears when you begin to research what you really need to put your business online.
I will show you some steps further, so you can follow them to begin giving your business an online presence. Some of these steps are simple and others maybe you will need professional assistance to accomplish them.
What problem do you solve?
This is the first step to run your business successfully everywhere and will keep you focus the whole journey of running your business. Also the online presence is attached to this question because your why will give the prospects and customers the satisfaction of use your services or products. When they reach your Website or your Social Media profiles they need to feel that your business can solve their problem, and you must fill that gap showing your solution.
So, think why you created your business. What gap do you fill? What problem do you solve? And let them know about it.
Build your Business Website
To build a website you will need two key things:
a Domain name, and
a Hosting solution.
Your Domain name
A Domain name is very important because is the address to find your business on internet like a physical address is. In other words, the only way that prospects and customers can arrive to your website is through a domain name. So, write down your possible domain names similarly to your business name. For example, for a bakery business which the name is “Rose Bakery”, the domain should be similar like “rosebakery.com” or “therosebakery.com”.
To find and buy your Domain name you can use our tools for it.
The Hosting solution
Hosting is the way to store your Website on a server or a computer so that it can be accessed over the Internet. Then, you can find Hosting solutions to serve your Website.
We have several solutions to help you stand up based on your needs. Go to Business Hosting to buy one that works for you. We recommend use the basic and upgrade later when your business shows a great growing.
The Business Website
Build a Website is easier nowadays because the technology has improved so much these years to facilitate the building process. For that reason, there are many tools and solutions out there to accomplish this and you should use what it’s easier for you and your business online.
However, those tools require some basic knowledge and you will need to learn it if you’re not a top-notch on the matter. Therefore, we offer a Website Building Service to help your business website be up and running very fast. Sometimes you are focus on your business process and build a Website by your own is time consuming.
These advices are worth to keep in mind:
Choose one or two plain fonts on a white background.
Make your navigation clear and simple, and the same on every page.
Only use graphics, audio or video if they enhance your message.
Include an opt-in offer so you can collect e-mail addresses.
Make it easy to buy — no more than two clicks between potential customer and checkout.
Your website is your online storefront, so make it customer-friendly.
Build your Social Media Profiles
People use internet everyday to find information and Social Media represents 42% of the population of the world using it, equal to 3.8 billion active users daily. Consequently, your business should be taking note of this and must be visible on Social Media.
The use of Social Media will give you more traffic and better search engine rankings. In addition, it will generate more customer Engagement and Brand Awareness creating some loyalty to your business and more accessible.
What you should do:
Open at least 2 Social Media business accounts. We recommend Facebook and Instagram to beguin because they are the most widely used. But, you need to do your research based on your business industry.
Create free expert content like articles, videos or any other content that people will find useful on your website and post it to your Social Media profiles.
Include a “Send to Friends” button on your content to spread it organically.
You will get more readers and people engaged with these steps but you need to do it constantly to grow your audience and expand your business. It’s a hard work but well rewarded.
While you’re running your business and making it profitable you will need some tools to help you stand out of the crowd. So, focus on your processes and your customers. Keep it simple always, that will help you grow your business online.