In business, your brand goes a long way in determining how well your business performs and how profitable it becomes. That’s why to create your brand effectively is so important. In recent times, almost all businesses have gone online, and they are utilizing the online space to market and sell their products.
To fully enjoy the online platform and edge out your competitors, it is very important to have a strong brand that will amplify your presence online. The main online spaces include social media platforms (Facebook, Twitter, Snapchat, Instagram, etc.), websites, and emails.
You may be wondering why building a brand is so important. Well, you may have a great product or a service that people like, but that may not be enough. You may have something amazing but fail to get the sales that you deserve or want.
A brand is more than a slogan or a logo. It serves as your identity and allows people recognize your business whenever they see something related to you. Your brand involves building trust with your customers and clients.
To successfully build a strong brand for your business online, you need to follow these simple steps.
Do your research
There are two things that you need to research deeply about:
The first one is your target market. When entering the online space, you need to identify the presence of your target market in every online platform that you choose to create a brand for your market. Identify:
- A very specific target. An example is “people that love whiskey” instead of people that love alcohol.
- Their specific needs, like “Scottish whiskey.”
- Their location
- Their age and gender may be important for some products.
The second thing that you need to research is your competitors. To effectively build your brand online, you need to identify:
- Their online presence – How frequently do they post adverts online
- What is the quality of their goods and services?
- Are there any loopholes in their adverts like missing locations, contact, etc.?
Pick a focus and build a personality
It would be best to establish why your business exists and what makes it stand out from other businesses (competitors). To pick a focus, you will need to identify a mission statement that will determine why your business exists. The mission statement shall summarize the name, logo, tag line, and personality.
To build a personality, you will need to develop 3-5 simple but attractive traits that your potential customers can describe your brand by. Using metaphors will help you identify characteristics that relate to your business.
Create a business name
Business names are what potential clients identify you by. For a start-up, the name must be:
- Intriguing-one that is easy to notice
- Easy to remember
- To choose a business name, you can:
- Makeup a random name
- Use an acronym of a longer name, e.g., “AT&T” for American Telephone and Telegraph
- Combine several words, e.g., “Pin interest,” to be “Pinterest.”
- Use a literal description, e.g., “wine store.”
Write a Business Slogan
After the name, the next thing that you need to pay special attention to is the slogan. A good slogan can be used as a tagline for your social media platforms as well and should be present when you create your brand.
It needs to be:
- Easy to remember
- Short and precise
- One that makes a strong impression.
To write a good slogan for your business, you can:
- Use a metaphor, e.g., “Redbull gives you wings.”
- Describe your business literarily, e.g., “Best wine seller.”
- Adopt an attitude, e.g., Nike uses “Just do it.”
Choose the look of your brand
After creating a name and a slogan for your brand, it is important to consider how you will virtually represent it, using typography and colors. Usually, this takes effect when you begin to make your own website.
Choosing your colors
Colors define your brand’s look, help pass the feeling you want to convey, and helps you make it consistent across everything you own. As such, you should choose a color that differentiates you from close adversaries to avoid confusing your customers.
While color psychology is not a science, it helps you as the brand owner informs your choices, especially the color you chose for your logo.
When picking a color, it is essential to consider how legible the color white and black text will be over the color you chose.
Choosing your fonts
It would help if you also looked for fonts that make your website look professional. To avoid confusing your customers, chose only two fonts – one for headings and the other for body text.
Design your logo
When you think about building a brand, the company logo is one of the things that should come to mind. Your logo is the face of your company and could be everywhere that your brand exists.
As such, you should choose a logo that is identifiable, unique, and scalable to work at all sizes. First, you should think of all the places you want your logo to exist, from your social media accounts to your website.
It is not advisable to have a text logo, because it would be hard to read. Instead, you should use a square version of your logo, which has an icon element that can be recognized even when small.
In conclusion, create your brand helps market what your business is all about, including what you do or what you sell. The brand helps determine how well the company will perform and how much profits you make. Recently, most businesses have gone digital, mainly because of the number of customers online presence can draw to your business. However, to build your online presence, you need to follow several steps, including doing intensive research regarding your customers and competitors, building your personality, creating a business name, designing a business logo, and choosing your brand’s look, among others.
We encourage you to Contact Us to build your Brand online and give you some advices for your business idea.