Finding low competition keywords is the foundation of Search Engine Optimization (SEO). After all, the epic content you have written would be hardly of any use if it doesn’t rank on the first page.
If you search “how to do keyword research”, you will literally come across dozens of articles written on the topic and hundreds of YouTube videos. That makes it harder to digest information, especially if you are new to SEO.
Realizing this problem, we decided to create a comprehensive guide on keyword research using Ahref.
We will begin by talking about what exactly is keyword research, and it’s importance in SEO. Next, we will mention why Ahref should be your go-to tool for keyword research and finally, how to actually carry out the research.
Sounds interesting? Let’s get started.
What is keyword research (KR)?
At its core, KR is the process of finding those words (also called keywords) which have low competition but good traffic on a search engine.
Low competition means they can easily be ranked among the top 10 results of a search engine.
You can then use these keywords in your article or your website, which will help you rank above your competitor.
If your KR is good, as well as the content, you may even land on the top spot of Google. Imagine how much traffic you could get and the resultant growth of your business if you manage to grab the top spot.
That is why we said earlier that KR is the foundation of SEO.
Why use Ahref for keyword research?
If you are to summarize the definition of keyword research (KR) in a sentence, it is to reverse engineer your competitor.
To do so, there are dozens of tools available in the market. Ahref is one of the best as it provides very detailed information about the competitor. It is literally like you are spying on your competitor. Of course legally.
Ahref also ranks among the top KR tools in the market. Therefore, we selected it to explain the KR process. In fact, there are 13 things that only Ahref can do for you.
How to use Ahref?
Here comes the main part of the article, I.e. how to actually use Ahref to find low competition keywords. The process is much simpler than you might be thinking of, thanks to the user-friendly interface of Ahref.
Step 1: Find seed keywords or the competitors site
A seed keyword is that word which you will type into Ahref to kickstart your keyword research (KR) process.
You might be wondering what seed keyword can I type into Ahref. Well, that depends on your business.
If you sell mobile phones, seed keywords could possibly be mobile phones, mobile cover, name of a particular mobile phone, etc.
You need to enter the seed keyword in the “keyword explorer” section of Ahref. It will show you the difficulty as well as other related keywords.
Scrolling down will show the related keywords
Another simpler way is to copy-paste the URL of your competitor and analyze the keywords. For this, you need to click on “dashboard” which will lead you to a homepage where you can insert the link.
Step 2: Filter the keywords
You will be getting thousands of keywords via the above method. Therefore, it is pertinent to filter them down and select the most relevant ones.
Let me demonstrate how to do so.
Continuing the above example, let’s assume you want to start a blog where you inform the public about different things related to mobile phones.
This could be information on various mobile brands you sell, the latest phone released in the market, or troubleshooting guidelines.
So you type in “mobile phone blog” in the search engine and insert the link of any competitor in Ahref. Here is what you will see.
On the left-hand sidebar, you need to click on “Organic keywords” which will lead you to another page showing the keywords the competitor is ranking for. Additionally, you can also find other useful metrics such as volume (which is the search volume), keyword difficulty (KD), and the position of the keyword in the search engine.
This is where the real game begins. You need to see which of the keywords are related to your business and have low competition.
Now the low competition is a subjective term. For some people, a low keyword difficulty (KD) can be anything between 0-10, while others might even go beyond.
Step 3: Analyze the content that ranks for these keywords
As we mentioned above, the URL section will tell you what content has been written for each keyword.
This analysis of content is important as it will help you figure out the loopholes of the competitor which you can cover. Resultantly, you will succeed in providing more value to the reader and have better chances of ranking above your competition.
Keyword research is a never-ending process. Using the above three steps will allow you to extract low competition keywords. However, you need to remember that this practice needs to be repeated again and again.
The reason being, you need to constantly release content in order to stay in the limelight. People want to be informed about the latest happenings, and that would not be possible if you are publishing just one blog post per week.
Keyword research is the first step
What use would be the keyword if it isn’t converted into words? Therefore, make sure you don’t stop at keyword research but work on converting them into highly informative content that readers will love.
Here at SomniaTech, we create content for our Website Management clients focused on giving the readers high valuable information. If you want to have an incredible team for your content creation plan, we can do it for you. Contact Us and let us know you are ready for improving your SEO score.