A digital marketeer without relevant tools is like a soldier without weapons. No matter how skillful the soldier is, there is no chance he can overcome his enemy, who is equipped with heavy ammunition.
Similarly, you cannot rank a website/blog without a good keyword research tool.
Luckily there are more than a dozen tools available in the market, both paid and free. While this is a good thing as it gives you a variety to choose from, it might confuse some people, especially beginners.
Therefore, I have created a comprehensive guide of the best keyword research tools in the market. The list includes both paid and free tools so that you can choose according to your budget.
So let’s dive straight in
Free Keyword Research Tool
Keyword research doesn’t always have to be a costly endeavor. That is why we begin our guide with a list of free tools.
Free doesn’t mean they are substandard. Just read out the features of the tools as you will go by me that they are worth using.
So let’s get started
Many free keyword research tools are limited to one channel. As such, if you want to do research for multiple channels, e.g., Google, Bing, YouTube, etc., you either require going for a paid tool or have to access multiple free keyword research tools.
With Soovle, that is not the case at all. It allows you to search for multiple platforms, including eBay and Amazon.
Soovle provides data such as search volume, competition (whether it is high or low), and Cost Per Click (among other useful metrics)
Apart from finding the difficulty of a keyword, you can also use Soovle to brainstorm different keywords. For that, you should enter your seed or root keyword, and Soovle will provide you with the related keywords.
Keyword research from multiple channels at a time, e.g., Amazon, Youtube, Bing, Wikipedia etc
No limit to the number of searches you can make
You can only find keyword suggestions and no search volume, keyword difficulty and other important metrics
Poor layout of the website might put off some people
Google Keyword Planner
Note: You need to have an AdWords account in order to access Google Keyword Planner. That is why the hyperlink leads to ads.google.com page.
No list of keyword research tools will be complete without the mention of Google.
Google Keyword Planner provides you with average monthly searches, Cost Per Click (CPC), and competition level of the keyword. All these metrics are important for effective keyword research.
But you can find these stats in every other keyword research tool. What sets Google Keyword Planner apart is the keyword synonyms and variations it provides.
Also, note that you can also get data on CPC, which means in case you need to rank your keywords using paid method i.e., Search Engine Marketing (SEM), the data will be a good guide.
Unlike almost all other keyword research tools, Google Keyword Planner can show you the data for the past four years. Impressive, isn’t it?
Data is almost 100% accurate as Google pulls it from its own search engine.
Keyword filters have been reduced, which makes it difficult to search data for exact match keywords
You can only search for three keywords at a time, which is very limited.
Paid Keyword Research Tools
If you are an advanced blogger or your site has started to get traffic, and now you want to take it to the next height, a free keyword research tool won’t do the job.
That is why we share a few paid tools that are well known in the market.
So let’s dig into them
Ahref is one of the most popular keyword research tools in the market. In fact, there are a few things that only Ahref can do.
It has all the things that you will need for keyword research. For example, you can check the usual keyword difficulty and search volume. Ahref also provides keyword suggestions based on the seed keyword you enter.
Additionally, you can also analyze the entire website of your competitor. This includes finding out what keywords they are ranking on, the overall traffic, and backlinks to the site, among other things.
In short, Ahref is your all in one tool for keyword research and competitor analysis.
Ahref provides detailed keyword research as well as competitor analysis
Free backlink checker
Price is a bit higher compared to many other tools
Traffic stats are not very accurate
Long Tail Pro
As the name suggests, Long Tail Pro helps you generate long-tail keywords. In case you are not aware, a long tail keyword ranks in no time and, as such, is preferred by bloggers over short-tail keywords.
The software generates over 400 keyword suggestions from a seed keyword in a couple of seconds. You can use these keywords for all types of sites: affiliate, Adsense based etc.
Apart from keyword research, you can also use Long Tail Pro to analyze your competitors’ keyword strategy and dissect it.
The thing I love the most about Long Tail Pro is the option to save and group keywords. In this way, you don’t have to copy-paste the keywords into a separate document. Isn’t this interesting?
You can get over 400 words from a single seed keyword
In one go, you can check the ranking on Bing, Google, and Yahoo
Speed is a bit slow
Shows limited results for the competitors
SEMRush comes in three different packages, so you can choose from the one best suited for your needs. There is also a seven days trial you can avail if you are not sure if SEMRush can fulfill your requirements.
The tool allows you to deeply analyze the competitor’s keyword strategy by seeing what are the top keywords they rank for as well as the search volume and CPC.
Just like Ahref, SEMTRush has it’s own ranking metric called “SEMRush Rank” data. This is the ranking of the site based on SEMRush’s extensive database.
Apart from the competitor analysis, you can also perform keyword research. For that, you have to follow the same procedure that you do for other tools I.e., enter a seed keyword, and SEMRush will show the long-tail variation of it.
Even better, SEMRush will show you related keywords, which are again long tail and can help you generate good content.
Keyword research and competitor analysis are just two of the thing the tool does. Apart from this, you can do a site audit, backlink analysis, and link building as well.
In short, SEMRush allows an individual to perform a wide range of things and might be a good option for anyone looking for all in one tool.
There is a site audit option that analyzes every issue on your website. This is rare to find
Extremely good interface with lots of charts and graphs that are easy to understand
SEMRush only provides data from Google
Using a free trail requires you to enter a credit card, which might scare a lot of people
This was all about the top free and paid keyword research tools in the market. As you have read, each tool has its own pros and cons, and as such, you carefully need to make a choice.
To do so, closely examine your needs. For example, how many keywords you will need to research on a daily basis, whether you need to do keyword research only for Google or other sites as well?
And a lot more questions!
After you have asked yourself all these questions, select the tool which best answers them. In this way, you won’t regret your decision.
So which tool have you decided to purchase? Let me know in the comments below. I am eager to hear from you.
We use SEMRush for our own SEO strategy and to leverage optimization to our Customers. If you want to be part of our Customers, don’t hesitate to Contact Us
Those of you who even know a little bit about blogging and keyword research will agree that it usually takes a couple of months before you can start seeing some traffic on your site and rank the keywords in the top 10-20 results.
By a couple of months, I mean something around 6 months. Now that is definitely a lot of time and long enough to demotivate an individual.
Luckily, the KGR technique comes to the rescue here.
KGR stands for Keyword Golden Ratio and is a keyword research technique that can rank your content in less than a month. In fact, there have been some case studies of websites ranking in a couple of days as well.
Yes, you read that right. It is entirely possible.
So what exactly is KGR, and what makes it so effective? In this article, we will explain to you the nitty-gritty of the entire process.
So hold your horses. You are about to learn something that will blow your mind.
What is Keyword Golden Ratio (KGR)?
KGR is a method of finding low competition and underserved keywords that very few digital marketers are targeting. As a result, your chances of ranking on these keywords skyrockets.
Here low competition means those results that have search volume less than 250.
One point to be noted is that the KGR method is different from using Ahref to find low competition keywords that we discussed in our other article.
The KGR was developed by Dough Cunnington, an authority in the field of Digital Marketing and owner of the Nichesiteproject.
You might be wondering that a low competition keyword can also be found by other keyword research tools. So what is a big deal about KGR?
The reason why KGR is so effective is that it is a manual process of finding keywords, so it will always be superior than using any keyword research tool available in the market.
KGR is calculated using the below formula. Don’t worry if you don’t understand anything from the formula. In the next section. I will explain each and every step in detail.
KGR = number of allintitle results / search volume
The keyword with KGR of less than 0.25 is considered the best. You might rank with such a keyword in less than a week.
Anything in between 0.25 and 1 is also not bad, and you can expect them to rank in no time. A keyword of KGR of 1 and above is not recommended to use.
Note that the search volume of the keyword should be less than 250.
How to use KGR?
The KGR technique involves multiple simple steps that are easy to understand, even for a newbie.
Step 1: Select a long tail keyword
You need to create a longtail variation of your keyword. A longtail keyword is one that contains three to five phrases.
Let’s say you sell water bottles of different kinds: for kids, for offices and for hiking etc. Your seed keyword will “water bottles.”
Now you need to create a longtail variation of the keyword. There are two ways of doing so.
First is to type the keyword in Google, and it will suggest you longtail keywords. For example, I type in “best water bottles” on Google.
Google will show you the following results.
You should work on all of these suggestions by Google to see which fulfills the KGR criteria, I.e., the search volume of less than 250 and a KGR of less than 0.25 (which is calculated using the formula discussed above).
Initially, you should only focus on the search volume and prepare an excel sheet of all the keywords which fulfill the criteria.
Secondly, you can use Ahref or any other keyword research tool to find longtail keywords related to the water bottle.
We already created a comprehensive guide on how to use Ahref to find longtail keywords. You can check it out here.
Remember, the search volume should be less than 250.
Step 2: Find the search results with the exact match titles
So by now, you have filtered out the results from Google autosuggestions. The next step is to use them to find out the exact match search results.
For example, from step 1, you found that “best water bottles for hiking” fulfills the 250 search volume criteria.
Type allintitle: (the long tail keyword). From our example, it would look like this
Allintitle:best water bottles for hiking
Remember not to include any space in between the Allintitle: and the long tail keyword. Also, don’t add any quotes, or the results would be different.
You might be wondering what is allintitle. Well, it is not as difficult as the word might seem.
Allintitle is a Google search operator that is used to find exact match websites/search results that have those words in the meta title of the post.
So when you type in allintitle: best water bottles for hiking, only those search results will be shown which have the exact keywords in them. Consequently, you will get rid of generic search results.
Let’s find out the allintitle and search volume of “Best water bottles for hiking”
Here is what I found
This keyword has 234 search results. So we have found the numerator of the KGR formula. Next is to find the search volume.
For reference, KGR has the following formula
KGR= number of allintitle results/ search volume
Using Ahref, I found the search volume to be 40. This will go in the denominator of the KGR formula. Remember, for KGR, you need to have a search volume below 250. As you can see, our keyword fulfills that criteria.
If you can’t afford to pay for Ahref, you may go for various free keyword research tools. Remember not to depend on only one free tool but cross-check with multiple ones.
I am saying this because a free tool isn’t as accurate as a paid one, so you need to play safe.
Step 3: Put in the values in the formula
Now that we have all the figures, the only thing remaining is to plug them into the formula. Let’s recap the KGR formula as well as the figures we found for it.
KGR= number of allintitle results/ search volume
Number of allintitle results: 234
Search volume of the keyword: 40
KGR= 234/40, which is equal to 5.85.
This is way beyond 1, the threshold of KGR and much further than 0.25 which is the recommended KGR to be selected for a keyword.
Use the above-mentioned steps to find KGR for different long-tail keywords and only select the ones which have are below 0.25. Then use those keywords in your article and see the magic.
Do I always have to restrict myself to a KGR of 0.25?
The answer is no. The number 0.25 is only when you are just starting out. Once your site has enough traffic, backlinks and has built its traffic, you can opt for higher KGR as well.
Starting with 0.25 will allow you to cut through the competition and rank faster.
Use Keyword Golden Ratio in conjunction with search intent
Search intent refers to the reason why a user types in certain things in the search engine. For example, when I type in “best water bottle for hiking,” I want to find the best water bottle that I can take with me for my next trip.
The user search intent tells Google what a particular person wants to search. Google accordingly displays the results.
You might be wondering how user intent is related to KGR?
Well, the thing is that even if a keyword is a KGR complaint, it might not rank if the search intent of that particular keyword is different from what you are thinking.
Therefore, you should always type the keyword in Google and see what results are showing before moving forward with calculating KGR.
For example, if you enter the water bottle keyword that has been discussing throughout the article in Google, you will either find Amazon in the top 10 or sites which review different water bottles for hiking along with an Amazon (or other e-commerce sites) link from where people can purchase the bottle after reading the details.
This means that the “best water bottle for hiking” has commercial intent, and people aim to purchase it.
Now let’s suppose the keyword was KGR complaint, and you write an article talking about the benefits of water and hydration and why you should have a water bottle along with hiking. All this without actually reviewing a water bottle and providing a link to purchase it.
Do you think your site will rank?
Chances are pretty odd.
Therefore, make sure that the keyword you are working on has the same user intent for which you want to rank.
If a Google search shows lots of pictures in the top 10, it will be very difficult to rank a blog post.
Keyword Golden Ratio is best for beginners!
As a beginner, you might not have a lot of grip on SEO, and as such, it would not be a wise idea to compete against authority sites.
Therefore, KGR should be your way forward.
It will help you avoid competition and rank in no time. Consequently, you will get the confidence to work further on the site.
Later on, when you have got the experience, you may work on keywords with a search volume greater than 250 or a KGR of more than 0.25.
Remember to start small but think big!
Do try out this technique and let us know in the comments what results in you have witnessed. I can’t wait to hear your success stories. For more information about SEO and keyword research, you can Contact Us to help you out.
Finding low competition keywords is the foundation of Search Engine Optimization (SEO). After all, the epic content you have written would be hardly of any use if it doesn’t rank on the first page.
If you search “how to do keyword research”, you will literally come across dozens of articles written on the topic and hundreds of YouTube videos. That makes it harder to digest information, especially if you are new to SEO.
Realizing this problem, we decided to create a comprehensive guide on keyword research using Ahref.
We will begin by talking about what exactly is keyword research, and it’s importance in SEO. Next, we will mention why Ahref should be your go-to tool for keyword research and finally, how to actually carry out the research.
Sounds interesting? Let’s get started.
What is keyword research (KR)?
At its core, KR is the process of finding those words (also called keywords) which have low competition but good traffic on a search engine.
Low competition means they can easily be ranked among the top 10 results of a search engine.
You can then use these keywords in your article or your website, which will help you rank above your competitor.
If your KR is good, as well as the content, you may even land on the top spot of Google. Imagine how much traffic you could get and the resultant growth of your business if you manage to grab the top spot.
That is why we said earlier that KR is the foundation of SEO.
Why use Ahref for keyword research?
If you are to summarize the definition of keyword research (KR) in a sentence, it is to reverse engineer your competitor.
To do so, there are dozens of tools available in the market. Ahref is one of the best as it provides very detailed information about the competitor. It is literally like you are spying on your competitor. Of course legally.
Ahref also ranks among the top KR tools in the market. Therefore, we selected it to explain the KR process. In fact, there are 13 things that only Ahref can do for you.
How to use Ahref?
Here comes the main part of the article, I.e. how to actually use Ahref to find low competition keywords. The process is much simpler than you might be thinking of, thanks to the user-friendly interface of Ahref.
Step 1: Find seed keywords or the competitors site
A seed keyword is that word which you will type into Ahref to kickstart your keyword research (KR) process.
You might be wondering what seed keyword can I type into Ahref. Well, that depends on your business.
If you sell mobile phones, seed keywords could possibly be mobile phones, mobile cover, name of a particular mobile phone, etc.
You need to enter the seed keyword in the “keyword explorer” section of Ahref. It will show you the difficulty as well as other related keywords.
Scrolling down will show the related keywords
Another simpler way is to copy-paste the URL of your competitor and analyze the keywords. For this, you need to click on “dashboard” which will lead you to a homepage where you can insert the link.
Step 2: Filter the keywords
You will be getting thousands of keywords via the above method. Therefore, it is pertinent to filter them down and select the most relevant ones.
Let me demonstrate how to do so.
Continuing the above example, let’s assume you want to start a blog where you inform the public about different things related to mobile phones.
This could be information on various mobile brands you sell, the latest phone released in the market, or troubleshooting guidelines.
So you type in “mobile phone blog” in the search engine and insert the link of any competitor in Ahref. Here is what you will see.
On the left-hand sidebar, you need to click on “Organic keywords” which will lead you to another page showing the keywords the competitor is ranking for. Additionally, you can also find other useful metrics such as volume (which is the search volume), keyword difficulty (KD), and the position of the keyword in the search engine.
This is where the real game begins. You need to see which of the keywords are related to your business and have low competition.
Now the low competition is a subjective term. For some people, a low keyword difficulty (KD) can be anything between 0-10, while others might even go beyond.
Step 3: Analyze the content that ranks for these keywords
As we mentioned above, the URL section will tell you what content has been written for each keyword.
This analysis of content is important as it will help you figure out the loopholes of the competitor which you can cover. Resultantly, you will succeed in providing more value to the reader and have better chances of ranking above your competition.
Keyword research is a never-ending process. Using the above three steps will allow you to extract low competition keywords. However, you need to remember that this practice needs to be repeated again and again.
The reason being, you need to constantly release content in order to stay in the limelight. People want to be informed about the latest happenings, and that would not be possible if you are publishing just one blog post per week.
Keyword research is the first step
What use would be the keyword if it isn’t converted into words? Therefore, make sure you don’t stop at keyword research but work on converting them into highly informative content that readers will love.
Here at SomniaTech, we create content for our Website Management clients focused on giving the readers high valuable information. If you want to have an incredible team for your content creation plan, we can do it for you. Contact Us and let us know you are ready for improving your SEO score.
In business, your brand goes a long way in determining how well your business performs and how profitable it becomes. That’s why to create your brand effectively is so important. In recent times, almost all businesses have gone online, and they are utilizing the online space to market and sell their products.
To fully enjoy the online platform and edge out your competitors, it is very important to have a strong brand that will amplify your presence online. The main online spaces include social media platforms (Facebook, Twitter, Snapchat, Instagram, etc.), websites, and emails.
You may be wondering why building a brand is so important. Well, you may have a great product or a service that people like, but that may not be enough. You may have something amazing but fail to get the sales that you deserve or want.
A brand is more than a slogan or a logo. It serves as your identity and allows people recognize your business whenever they see something related to you. Your brand involves building trust with your customers and clients. To successfully build a strong brand for your business online, you need to follow these simple steps.
Do your research
There are two things that you need to research deeply about:
The first one is your target market. When entering the online space, you need to identify the presence of your target market in every online platform that you choose to create a brand for your market. Identify:
A very specific target. An example is “people that love whiskey” instead of people that love alcohol.
Their specific needs, like “Scottish whiskey.”
Their age and gender may be important for some products.
The second thing that you need to research is your competitors. To effectively build your brand online, you need to identify:
Their online presence – How frequently do they post adverts online
What is the quality of their goods and services?
Are there any loopholes in their adverts like missing locations, contact, etc.?
Pick a focus and build a personality
It would be best to establish why your business exists and what makes it stand out from other businesses (competitors). To pick a focus, you will need to identify a mission statement that will determine why your business exists. The mission statement shall summarize the name, logo, tag line, and personality.
To build a personality, you will need to develop 3-5 simple but attractive traits that your potential customers can describe your brand by. Using metaphors will help you identify characteristics that relate to your business.
Create a business name
Business names are what potential clients identify you by. For a start-up, the name must be:
Intriguing-one that is easy to notice
Easy to remember
To choose a business name, you can:
Makeup a random name
Use an acronym of a longer name, e.g., “AT&T” for American Telephone and Telegraph
Combine several words, e.g., “Pin interest,” to be “Pinterest.”
Use a literal description, e.g., “wine store.”
Write a Business Slogan
After the name, the next thing that you need to pay special attention to is the slogan. A good slogan can be used as a tagline for your social media platforms as well and should be present when you create your brand.
It needs to be:
Easy to remember
Short and precise
One that makes a strong impression.
To write a good slogan for your business, you can:
Use a metaphor, e.g., “Redbull gives you wings.”
Describe your business literarily, e.g., “Best wine seller.”
Adopt an attitude, e.g., Nike uses “Just do it.”
Choose the look of your brand
After creating a name and a slogan for your brand, it is important to consider how you will virtually represent it, using typography and colors. Usually, this takes effect when you begin to make your own website.
Choosing your colors
Colors define your brand’s look, help pass the feeling you want to convey, and helps you make it consistent across everything you own. As such, you should choose a color that differentiates you from close adversaries to avoid confusing your customers. While color psychology is not a science, it helps you as the brand owner informs your choices, especially the color you chose for your logo. When picking a color, it is essential to consider how legible the color white and black text will be over the color you chose.
Choosing your fonts
It would help if you also looked for fonts that make your website look professional. To avoid confusing your customers, chose only two fonts – one for headings and the other for body text.
Design your logo
When you think about building a brand, the company logo is one of the things that should come to mind. Your logo is the face of your company and could be everywhere that your brand exists.
As such, you should choose a logo that is identifiable, unique, and scalable to work at all sizes. First, you should think of all the places you want your logo to exist, from your social media accounts to your website.
It is not advisable to have a text logo, because it would be hard to read. Instead, you should use a square version of your logo, which has an icon element that can be recognized even when small.
In conclusion, create your brand helps market what your business is all about, including what you do or what you sell. The brand helps determine how well the company will perform and how much profits you make. Recently, most businesses have gone digital, mainly because of the number of customers online presence can draw to your business. However, to build your online presence, you need to follow several steps, including doing intensive research regarding your customers and competitors, building your personality, creating a business name, designing a business logo, and choosing your brand’s look, among others.
We encourage you to Contact Us to build your Brand online and give you some advices for your business idea.
Digital advertising has become a foremost constituent of contemporary marketing strategies-and if you’re not focusing on it, then you could land yourself in a fix. Now, in particular, digital advertisements permit your company to have more distinguishability through a much extensive audience. Without online marketing tips and tricks, your business doesn’t have a blueprint for accomplishing its objectives. You know what you want to achieve, but you don’t know in what way. That frequently directs to the introduction of a digital marketing strategy that misses the mark to produce viable results.
Search Engine Optimization
When it comes to digital marketing tips and tricks, consider SEO a necessity. It sees each follower of your target audience — regardless of where they are in your buying funnel. The motive is that nearly every user starts their exploration for a fresh product or service with a search engine. Eighty per cent of customers do their product exploration online! And more than 50 per cent of consumers see a new business or product. With SEO as an online marketing strategy, your business could get that needed boost.
Do Your Research
You might have ideas for what is going to work and what is going to be acceptable for your audience centered on previous experience with your advertisements, but taking the time to run comprehensive research and have data to back your activities is significant. You might forestall that your customers will act in a particular manner when in effect they go in a different course. It’s indispensable to be equipped for this in advance and utilize the data you collect from research to scheme your marketing strategy.
Influencer marketing is comparatively innovative in the area of digital marketing tips. Most of your rivalry has perhaps didn’t know about it! It means that as an alternative of marketing to your target audience openly, you recompense or encourage influential people in your area to ‘advertise’ your product. When it comes to social media users, influencers are mostly the most compelling referrals that your product can get. Influencer marketing is mainly operative on millennials, as 70% of customer millennials are prejudiced by the references of their friends in making purchasing choices.
All in all, the most acceptable way you can get ahead of your rivalry is to use the attempted and factual methods of digital marketing correctly! These digital marketing tips and tricks will surely help you a lot with your strategy!
You can Contact Us to help you plan your strategy and make your business a winner