In the beginning of this year we talked in a post about the shopping experience on Social Media Networks, known as Social Commerce. In fact, we talked about the possibility of buy products while you spend time on Social platforms.
So, yesterday the Social giant Facebook announced the Introduction of Facebook Shops and Instagram Shops. A new online shopping experience that will let businesses to build an online store on Facebook and Instagram, build collections, feature some products and personalize your store to your brand guidelines.
For customers, it will be easier to shop online, share products with your friends and see recommendations and reviews. Indeed, the customer will be able to contact the store through Messenger, WhatsApp or Instagram Direct at anytime. And, the possibility of buying through these apps will be possible in the future, not for the moment. The social commerce is here and will become a habit online.
How it will work?
The option to purchase something on Facebook or Instagram is simple, the same way you buy something on internet. When you arrive to a business’s profile or page, you will be able to browse their products, add them to the Cart and make the checkout on the business website or on the same Facebook app or Instagram app.
Soon, sellers, brands and creators will be able to tag products from their Facebook Shop or catalog before going live and those products will be shown at the bottom of the video so people can easily tap to learn more and purchase.
Following up, you will connect your Loyalty Programs to your Facebook account. This feature will make easier to earn rewards with your preferred brands on Facebook and track those points and rewards.
In the other hand, Facebook is working with partners like Shopify, BigCommerce, WooCommerce, ChannelAdvisor, CedCommerce, Cafe24, Tienda Nube and Feedonomics to integrate those small businesses running on those platforms with Facebook Shops. Now they’ll help small businesses build and grow their Facebook Shops and use these commerce tools.
The future calls to move online everything. While years ago the trend was to have a website, now the fact is that every business affected by the Coronavirus crisis is struggling to survive and those that were offline are almost dying. The time is now to build your brand online. Contact Us to help you set up your Business online.
Over the last weeks people in the United States have been applying for unemployment in a massive way during the Coronavirus crisis. Indeed, a great part of small businesses in the country are hugely affected by this Coronavirus crisis. However, others are trying to survive and keep their business running and those are an example to follow.
For the next weeks some states will reopen gradually, and for some people the fear is still smelling. It’s something unprecedented what we are living nowadays and we still don’t know when will be the end. Meanwhile, almost everyone is in quarantine and the fuel of small businesses to the economy is evaporated.
Furthering, we will talk about some ideas to float above this Coronavirus crisis and some advices to keep your business prepared to the next, REOPEN.
Ideas and advices for your business
The feeling out there is abrupt and while the time goes on and the solutions arrives, your business should be running to reopen in the future. That’s the reason we write this post for you, to help you understand that even in the tough times you must give more of yourself to stay floating.
So, let’s begin with some examples.
Some Cleaning companies, such as Columbus, Ohio-based Corporate Cleaning Inc., said demand has increased substantially for commercial buildings and medical facilities in light of COVID-19. They provided the services before COVID-19 to restaurants and offices, but with the crisis running they adapted their Customer Persona.
Many of the top brands for meal preparation and delivery are skyrocketing due to people spending more time at home and less at restaurants. Taking advantage of this trend, several small businesses that offer meal prep and delivery are also seeing increased demand.
Eat Clean Bro, a Freehold, New Jersey-based meal prep and delivery service, has seen a surge in orders from new and returning customers. “This time of year, we’re very busy so we’re prepared to handle an influx of orders,” Jamie Giovinazzo, owner and founder told NJ.com. “Our orders are up 40%. We’re just guns blazing with orders.”
Fitness equipment companies
With many gyms closed across the U.S., Americans have turned to home gyms in order to help them stay fit during the coronavirus crisis. While yoga mat purchases are likely the number one purchase for many working out at home, other fitness products are seeing success.
Small-but-growing tech startups that offer internet-connected fitness equipment are thriving, such as Ergatta, FightCamp, Mirror and Tonal. These services allow users to receive live or recorded instruction from experts that are then paired with proprietary equipment designed to fit into your home gym or spare room.
Landscaping and yard care companies
As more people than ever are stuck at home due to coronavirus fears, homeowners have much more time to tend to their lawns and gardens. As such, landscaping, gardening, and general yard care companies are seeing unseasonably good business.
Allwood Recyclers, a small landscaping and materials company in Fairview, Oregon, told KATU that since people have been ordered or encouraged to stay at home, demand has been constant. “It’s kind of all hands on deck right now,” Tyler Wright, yard manager at Allwood Recyclers, said. “Normally, our truck doesn’t start delivering like this until May, but it started this week and we are going from 7:30 to 4 p.m. daily. We probably have about 12 to 15 deliveries a day.”
Coffee subscription companies
With many consumers unable to buy coffee in person because shops are closed or they are hesitant to leave their homes, coffee companies that offer home delivery are seeing increased demand. These providers include those who ship freshly roasted beans, pre-packaged cold brew and other variations.
If your a Coffee Shop owner consider add subscription to your business model and gain some revenue making deliveries. We can help you in this matter.
With so many people at home and the weather beginning to get warmer around the U.S., home gardening has gained new popularity. People are growing their own fruits, vegetables and plants because it can be a little scary to go to the grocery store, supply is constrained at stores, and there’s simply more time to try your hand at being a green thumb. Naturally, gardening companies including seed providers are booming.
The Hudson Valley Seed Co., based in New York, has seen web-based demand increase five-fold in the past month. “The greatest spike in interest has come from people taking food security into their own hands, mostly first-time customers that are gardening,” Jack Whettam, Hudson Valley Seed Co. sales manager, told The Morning Call. “Usually, we see vegetable and flower sales split fairly evenly, though at this time we’ve seen a much greater interest in vegetable seeds, especially high-calorie types like potatoes, corn, beans, and squash.”
What you can do?
Maybe your business isn’t reflected here but the option for almost all business owners is the same, Find Solutions. Some Barbershops and Beauty Salons are giving advice to their customers online, even they are teaching online how to DIY, others are offering products online to sell directly to the customer door.
If your business is place dependent and offers services, you need to find the way to offer something to your customers online. As a result, you will generate some revenue and keep your customers attached to your business when you open again. In the case that you can’t offer something valuable to your customers, keep your social presence active. So, when all of this have ended, you will have a tracking history on internet that will bounce back your customers and some new prospects.
The 2020 is here and we make sure you have on hand the social media trends for this year. Furthering you will read the most innovating trends coming to Social Media and those running already.
Facebook will launch “Libra” cryptocurrency in 2020
Facebook is planning to launch its own cryptocurrency in 2020, allowing users to make digital payments in a dozen countries. The currency, dubbed Libra, would enable Facebook’s users to change dollars and other international currencies into its digital coins which can then be used to buy things on the internet and in shops/other outlets, or transfer money without needing a bank account.
Zuckerberg has reportedly met with the governor of the Bank of England, U.S. Treasury officials and money transfer firms such as Western Union, to develop cheap, safe ways for people to send and receive money. In order to try and stabilize the digital currency, the company is looking to peg its value to a basket of established currencies like the U.S. dollar, the euro and the Japanese yen. It’s also looking at paying users fractions of a coin for activities such as viewing ads or interacting with content related to online shopping, similar to retailers’ loyalty schemes.
To sum up, Facebook knows that 7% of those who have visited Facebook in the last month have a cryptocurrency investment. So, while this kind of digital money is becoming popular, no one in the industry wants to stay apart.
Telegram rising up
Since Mark Zuckerberg said they were planning a technical integration of Facebook Messenger, Instagram and WhatsApp. The popularity and increased growth of Telegram has exploded. As a result of privacy concerns around Facebook brand and security issues, a great slice of the cake is going to Telegram in the Messaging platforms. Also, if Facebook allows people to communicate across their platforms sharing the same underlying structure. Will users feel the need to own all three separately?
As an all-in-one messaging, social media and e-commerce platform, Telegram has been growing in popularity, especially in the Middle East and Africa. It is a platform perfectly positioned to capture a whole new generation of users growing up in a completely digital lifestyle, pitching privacy and favoring cryptocurrency features.
WhatsApp won’t be Ads-Free anymore
Facebook has confirmed that WhatsApp will introduce ads to its messaging app this year. Although not all users will be happy with the new feature, Facebook confirmed it at its annual Facebook Marketing Summit in the Netherlands.
The ads will take up the entire screen of a smartphone and allow users to find out more information about the advertiser by swiping up. When WhatsApp first launched, its creators promised it would not sell its users’ data. But, that changed when Facebook acquired the messaging service in 2014 for $19 billion. With 60% of internet users using the service on a monthly basis, they will try to generate extra revenue.
An study confirmed that 42% of WhatsApp users agree they tend to buy brands they see advertised. But 26% say they use an ad-blocker because too many ads are annoying or irrelevant
You smell the 5G. It’s here
The connection speed will revolutionize the technology as we know it. 5G is here and promises speeds up to 20x faster than 4G. In fact, this will improve the smartphones capabilities or other connected device. It will enhance the quality, speed and predictability of mobile entertainment. So, will open up opportunities to streaming games online on mobile.
In theory, 5G will be able to simultaneously support more than a million devices per sq km. This is a big jump over the 60,000-odd devices that 4G max out at.
This advance on connectivity will change a lot of things. To clarify, the IoT will jump to another level of uses being more efficient for consumers and predictable. Secondly, the video advertising could boost on social news feeds. Also the location based tools, AR filters and 4K videos will move to the core of social ads offerings.
Just to know, 37% of consumers in the US and UK say they will switch to 5G as soon as it’s available.
Turning to TikTok
This Social Media platform is a video-sharing social networking service owned by ByteDance, a Beijing-based company founded in 2012. It is used to create short lip-sync, comedy, and talent videos. The app was launched in 2017 for iOS and Android for markets outside of China.
TikTok is one of the most popular and most interesting social media apps on the planet. And is growing exponentially in America between the Gen Z. It’s a youngest app conquering 41% of teens (16-24s) of the world, but that can change soon.
TikTok has 500 million active users worldwide. That makes TikTok 9th in terms of social networks sites, ahead of well known sites such as LinkedIn, Twitter, Pinterest, and Snapchat. It was the third most downloaded app in 2019 Q1 with 188 million new users, growing 70% from Q1 of 2018. Also, it was the most downloaded app on the Apple Store in the Q1 of 2019 with 33 million downloads.
Advised, if your business is based on videos you must check TikTok out.
You can check our latest posts to stay informed about internet technologies
This year almost finishing has some data you may need to know for your business. The 2019 showed an increment in social media use and the trend is similar for the next year. Further, we will split the statistics of social media and what it can mean for your business in 2020.
Screen Time Tracking
One of the biggest problems with social nowadays is the time consumed on these platforms. In other words, 6 in 10 global internet users say that they are constantly connected online.
That’s why some companies have begun to focus on the way to improve the the digital wellbeing of people through tools that helps to take control of their time.
Google’s Digital Wellbeing features provide analysis on a user’s screen time usage. Android users can set app time limits so as not to spend too long in one particular app, whilst Google Pixel phone owners can use the Wind Down feature to reduce the screen’s blue light before going to bed. Apple offers similar functions with its Screen Time feature since iOS 12, as do Facebook (‘Your Time on Facebook’) and Instagram (‘Your Activity’).
Globally, digital consumers are now spending an average of 2 hours and 23 minutes per day on social networks and messaging. A look at the trended data here suggests that we might be approaching saturation in social media consumption.
Across the globe, 16-24s are devoting the most time per day to social media – just under three hours, on average. The importance of messaging apps to this demographic is a key reason behind this, as is the centrality of smartphones to their digital lives. Additionally, it is important to note that this consumption is simultaneous rather than sequential; 72% of 16-24s say they use social media while they are watching TV.
Consequently, time spent on Social Media platforms is steady because of the Time Tracking tools, helping to stay connected but not addicted.
Social Media Motivations
It’s time to know what make people turn the face around Social Media. And is because the role that Social Media plays in the lives of its users has evolved.
While people find Social Media to follow the news and current events with a 40% saying that, and to keep contact with friends in second place with a 39%. Entertainment plays a key role on engaging consumers of social media and it’s showing a great growth in the last years. As a result of being the top motivation among 16-24S.
With Generation Z and millennials showing less interest in other people’s updates – and the growing desire to extricate themselves from the social aspects of social media. Social media as an entertainment hub will likely become the dominant form of engagement across the most widely used open platforms.
Create entertaining content to engage prospects is right know a must have for every business. To clarify, entertaining is a key factor to Attract, Engage and Delight the customers.
Now, what platform is winning?
Globally, Facebook remains as the 1st place followed by YouTube on number of members. Although, if you take a close look at the graphic YouTube has a 85% of people that have visited or used the service, so is the 1st in this aspect.
Among market shares Facebook retains members despite the privacy and security concerns about theirs services in 2018 and great part of 2019. The company of Mark Zuckerberg has Facebook, Messenger, WhatsApp, and Instagram inside the top 10. Also, the company stock value has increased a 53.76% since December of 2018.
Snapchat has a considerable presence in North America, particularly among Gen Z, where 61% use it on a monthly basis.
The Social Purchase Journey
Putting items and services on sale through Social apps is a goal that remains difficult for buyers and vendors. The fact is that now is possible to buy something while using a Social Platform. However, the steps to make the final purchase is a bit difficult and untrusted among users.
Social commerce has the potential to improve and grow in the next years. Therefore, it’s seen as a potential to be a major revenue generator. But social commerce has been a tough sell in many Western markets. Online consumer habits here can be difficult to change, especially when it comes to the potentially sensitive information involved in financial transactions.
Lets see what consumers are doing in this graphic.
We can see here, that the biggest impact of Social Media on the purchase Journey is to research products and to discover brands or products. The consumer mindset is still attached to retail sites. But, this can change in the next year with the most important platforms involving into this area.
Moreover we will share with you the Trends for the next year on social media and we will update this post with new current data. Please, keep informed with us.
If you need help with your Social Media profiles we do Social Media Management for small business. Don’t hesitate to talk with us.
This is a common question every business owner has, and it’s a simple question. In fact, the complications appears when you begin to research what you really need to put your business online.
I will show you some steps further, so you can follow them to begin giving your business an online presence. Some of these steps are simple and others maybe you will need professional assistance to accomplish them.
What problem do you solve?
This is the first step to run your business successfully everywhere and will keep you focus the whole journey of running your business. Also the online presence is attached to this question because your why will give the prospects and customers the satisfaction of use your services or products. When they reach your Website or your Social Media profiles they need to feel that your business can solve their problem, and you must fill that gap showing your solution.
So, think why you created your business. What gap do you fill? What problem do you solve? And let them know about it.
Build your Business Website
To build a website you will need two key things:
a Domain name, and
a Hosting solution.
Your Domain name
A Domain name is very important because is the address to find your business on internet like a physical address is. In other words, the only way that prospects and customers can arrive to your website is through a domain name. So, write down your possible domain names similarly to your business name. For example, for a bakery business which the name is “Rose Bakery”, the domain should be similar like “rosebakery.com” or “therosebakery.com”.
To find and buy your Domain name you can use our tools for it.
The Hosting solution
Hosting is the way to store your Website on a server or a computer so that it can be accessed over the Internet. Then, you can find Hosting solutions to serve your Website.
We have several solutions to help you stand up based on your needs. Go to Business Hosting to buy one that works for you. We recommend use the basic and upgrade later when your business shows a great growing.
The Business Website
Build a Website is easier nowadays because the technology has improved so much these years to facilitate the building process. For that reason, there are many tools and solutions out there to accomplish this and you should use what it’s easier for you and your business online.
However, those tools require some basic knowledge and you will need to learn it if you’re not a top-notch on the matter. Therefore, we offer a Website Building Service to help your business website be up and running very fast. Sometimes you are focus on your business process and build a Website by your own is time consuming.
These advices are worth to keep in mind:
Choose one or two plain fonts on a white background.
Make your navigation clear and simple, and the same on every page.
Only use graphics, audio or video if they enhance your message.
Include an opt-in offer so you can collect e-mail addresses.
Make it easy to buy — no more than two clicks between potential customer and checkout.
Your website is your online storefront, so make it customer-friendly.
Build your Social Media Profiles
People use internet everyday to find information and Social Media represents 42% of the population of the world using it, equal to 3.8 billion active users daily. Consequently, your business should be taking note of this and must be visible on Social Media.
The use of Social Media will give you more traffic and better search engine rankings. In addition, it will generate more customer Engagement and Brand Awareness creating some loyalty to your business and more accessible.
What you should do:
Open at least 2 Social Media business accounts. We recommend Facebook and Instagram to beguin because they are the most widely used. But, you need to do your research based on your business industry.
Create free expert content like articles, videos or any other content that people will find useful on your website and post it to your Social Media profiles.
Include a “Send to Friends” button on your content to spread it organically.
You will get more readers and people engaged with these steps but you need to do it constantly to grow your audience and expand your business. It’s a hard work but well rewarded.
While you’re running your business and making it profitable you will need some tools to help you stand out of the crowd. So, focus on your processes and your customers. Keep it simple always, that will help you grow your business online.