Floating above the Coronavirus crisis

by Rayner Rodriguez | Apr 19, 2020 | Coronavirus Crisis

Over the last weeks people in the United States have been applying for unemployment in a massive way during the Coronavirus crisis. Indeed, a great part of small businesses in the country are hugely affected by this Coronavirus crisis. However, others are trying to survive and keep their business running and those are an example to follow.

For the next weeks some states will reopen gradually, and for some people the fear is still smelling. It’s something unprecedented what we are living nowadays and we still don’t know when will be the end. Meanwhile, almost everyone is in quarantine and the fuel of small businesses to the economy is evaporated.

Furthering, we will talk about some ideas to float above this Coronavirus crisis and some advices to keep your business prepared to the next, REOPEN.

Ideas and advices for your business

The feeling out there is abrupt and while the time goes on and the solutions arrives, your business should be running to reopen in the future. That’s the reason we write this post for you, to help you understand that even in the tough times you must give more of yourself to stay floating.

So, let’s begin with some examples.

Cleaning services

Some Cleaning companies, such as Columbus, Ohio-based Corporate Cleaning Inc., said demand has increased substantially for commercial buildings and medical facilities in light of COVID-19. They provided the services before COVID-19 to restaurants and offices, but with the crisis running they adapted their Customer Persona.

UniStar Cleaning Service in Manchester, N.H. has had business pick up so much that they’ve hired several additional workers. “Our clients want more frequent deep cleaning,” UniStar co-owner Ryan Van Orden told NECN. “We are hiring to make sure we can deal with the demand.”

Restaurants and meal preparation

Many of the top brands for meal preparation and delivery are skyrocketing due to people spending more time at home and less at restaurants. Taking advantage of this trend, several small businesses that offer meal prep and delivery are also seeing increased demand.

Eat Clean Bro, a Freehold, New Jersey-based meal prep and delivery service, has seen a surge in orders from new and returning customers. “This time of year, we’re very busy so we’re prepared to handle an influx of orders,” Jamie Giovinazzo, owner and founder told NJ.com. “Our orders are up 40%. We’re just guns blazing with orders.”

Fitness equipment companies

With many gyms closed across the U.S., Americans have turned to home gyms in order to help them stay fit during the coronavirus crisis. While yoga mat purchases are likely the number one purchase for many working out at home, other fitness products are seeing success.

Small-but-growing tech startups that offer internet-connected fitness equipment are thriving, such as Ergatta, FightCamp, Mirror and Tonal. These services allow users to receive live or recorded instruction from experts that are then paired with proprietary equipment designed to fit into your home gym or spare room.

Landscaping and yard care companies

As more people than ever are stuck at home due to coronavirus fears, homeowners have much more time to tend to their lawns and gardens. As such, landscaping, gardening, and general yard care companies are seeing unseasonably good business.

Allwood Recyclers, a small landscaping and materials company in Fairview, Oregon, told KATU that since people have been ordered or encouraged to stay at home, demand has been constant. “It’s kind of all hands on deck right now,” Tyler Wright, yard manager at Allwood Recyclers, said. “Normally, our truck doesn’t start delivering like this until May, but it started this week and we are going from 7:30 to 4 p.m. daily. We probably have about 12 to 15 deliveries a day.”

Coffee subscription companies

Many consumers are unable to buy coffee in person because shops are closed or they are hesitant to leave their homes. That’s why some coffee companies that offer home delivery are seeing increased demand. These providers include those who ship freshly roasted beans, pre-packaged cold brew, and other variations.

In particular, coffee subscription companies that deliver new beans weekly or monthly are getting a lot more attention from consumers. Companies including Mistobox, Trade Coffee, and Yes Plz Coffee are beneficiaries in the social distancing world. Additionally, some coffee shops that have been closed storefronts have been able to generate new revenue streams by delivering beans, including many shops in coffee-dependent New York City.

If your a Coffee Shop owner consider add subscription to your business model and gain some revenue making deliveries. We can help you in this matter.

Gardening suppliers

With so many people at home and the weather beginning to get warmer around the U.S., home gardening has gained new popularity. People are growing their own fruits, vegetables, and plants because it can be a little scary to go to the grocery store. While supply is constrained at stores, and there’s simply more time to try your hand at being a green thumb. Naturally, gardening companies including seed providers are booming.

The Hudson Valley Seed Co., based in New York, has seen web-based demand increase five-fold in the past month. “The greatest spike in interest has come from people taking food security into their own hands, mostly first-time customers that are gardening,” Jack Whettam, Hudson Valley Seed Co. sales manager, told The Morning Call. “Usually, we see vegetable and flower sales split fairly evenly, though at this time we’ve seen a much greater interest in vegetable seeds, especially high-calorie types like potatoes, corn, beans, and squash.”

What you can do?

Maybe your business isn’t reflected here but the option for almost all business owners is the same, Find Solutions. Some Barbershops and Beauty Salons are giving advice to their customers online. Some are teaching online how to DIY, others are offering products online to sell directly to the customer door.

If your business is place dependent and offers services, you need to find the way to offer something to your customers online. As a result, you will generate some revenue and keep your customers attached to your business when you open again. In the case that you can’t offer something valuable to your customers, keep your social presence active. So, when all of this have ended, you will have a tracking history on internet that will bounce back your customers and some new prospects.

We offer some services to help your business online, to Build your Website or Manage your Social Media profiles. Contact us if you have some questions