How to get a lot of traffic setting Google My Business up?

How to get a lot of traffic setting Google My Business up?

Getting traffic to your website is an important goal for every Small Business Owner. A Google My Business account ensures that when someone looks at your company up on Google Search and Google Maps, they find it. That’s why I will cover here one of the most successful ways you can hit the target just in the center. In fact, I will talk about Google My Business and how to set it up.

You may know Google is the leader in internet searches and that can’t be ignored if you’re a business owner. So, placing your business on Google should be a must-have for you and your business, and it will cost you zero (it’s free).

There are several ways of direct traffic to your business online, and each one requires investing time, money, or both. Likewise having a website, build your SEO marketing, invest in advertising, and create your social media accounts, you should consider adding your Google My Business listing to your Business Plan.

I will go into, 

  • Create your Google My Business listing
  • Complete your Business Profile
  • Add some photos to your Business Profile
  • Add posts like offers and updates about your Business and Products
  • Some additional tips

Let’s dig in…

Create your Google My Business listing

This is an easy part for almost everyone, just fill out your Business name, and if your business isn’t listed on Google then you need to add it.

Go to Create my Google My Business page to begin. You will see a page like in the photo below.

Create your Google My Business Profile

Write your business name and follow the instructions on Google. You will ask to add your business if it’s not listed.

Find it or Create it

Once you create your business, then you will ask to choose the category that best describes it, and later you will need to specify your Company address making it simple to appear on Google Maps.

Choose Category

Then if you choose to add a location to your office or store you need to fill out your business address.

Once you are at this point, your Contact Information need to be filled out.

Write your Business Contact information

The last step is to confirm your information and send it to Google. 

Complete your Business Profile

Do yo think you finished your profile already? No, there are simple task to due yet.

After all, Google My Business is similar to a social network in terms of sharing. More information about your business on the internet is the best bet to be highlighted.

Go to your Dashboard and add your hours of operation, your business description, and services or products, publish your logo. The more you can add about your company the better your business will be in your local search ranking and will express a better impression to people looking around you.

Add some photos to your Business Profile

I recommend adding photos to your profile because is a powerful tool to gain confidence about your business, showcase your offerings, and boost your business ranking on Google.

A business with photos has 80% more views than those that don’t show anything. So, you decide if you want to expose your business or hide it.

Go to your Photos link on your Dashboard and click on it. You will see a page like this one below.

Upload photos

In this section, you are able to upload photos and videos from your Team, the Interior and Exterior of your place, the photos uploaded by your Customers, and more. Take a time to upload and organize your photos on your Google My Business profile.

However, uploading photos just once a time doesn’t make you the winner. You need to publish regularly and encourage your customers to do it and share if you want to dominate your market.

The image below is an example of no taking action.

Photos stats

Add posts like offers and updates about your Business and Products

In addition to your photos, posts are an amazing tool for getting attraction to your business profile on Google. Meanwhile, everybody is surrendered to Social Media and focused on posting there, you can do it in both places. 

Have you heard the saying, the more the better? In this case is by far better posting on your Google Profile than just in Social Media networks, because you are posting to Google Search Engine directly, and nothing is more rewarded than doing it on the most used Search Engine.

Under your profile, you can add posts about your current Offers like discounts, gifts, and anything that is in your mind to attract customers. Also, your hours of operations can be updated and posted too, or share a Customer story to your Company Profile.

Some additional tips

Concluding with the set up of your Business Profile, I will give you some tips for keeping your Profile updated and boost your ranking

  • Reply to any review given to your Business
  • Create offers and post them on your Profile
  • Upload photos regularly
  • Reply to Messages to your Business
  • Keep your Hours updated

I hope some of the information given here could help you stand out, and evolve your business. If you need help improving your ranking with Gooogle My Business write us a message to support your business.

How to use Ahref to find low competition keywords?

How to use Ahref to find low competition keywords?

Finding low competition keywords is the foundation of Search Engine Optimization (SEO). After all, the epic content you have written would be hardly of any use if it doesn’t rank on the first page. 

If you search “how to do keyword research”, you will literally come across dozens of articles written on the topic and hundreds of YouTube videos.  That makes it harder to digest information, especially if you are new to SEO. 

Realizing this problem, we decided to create a comprehensive guide on keyword research using Ahref. 

We will begin by talking about what exactly is keyword research, and it’s importance in SEO. Next, we will mention why Ahref should be your go-to tool for keyword research and finally, how to actually carry out the research. 

Sounds interesting? Let’s get started.  

What is keyword research (KR)?

At its core, KR is the process of finding those words (also called keywords) which have low competition but good traffic on a search engine. 

Low competition means they can easily be ranked among the top 10 results of a search engine. 

You can then use these keywords in your article or your website, which will help you rank above your competitor. 

If your KR is good, as well as the content, you may even land on the top spot of Google. Imagine how much traffic you could get and the resultant growth of your business if you manage to grab the top spot. 

That is why we said earlier that KR is the foundation of SEO.

Why use Ahref for keyword research?

If you are to summarize the definition of keyword research (KR) in a sentence, it is to reverse engineer your competitor. 

To do so, there are dozens of tools available in the market. Ahref is one of the best as it provides very detailed information about the competitor. It is literally like you are spying on your competitor. Of course legally.

Ahref also ranks among the top KR tools in the market. Therefore, we selected it to explain the KR process. In fact, there are 13 things that only Ahref can do for you.

How to use Ahref?

Here comes the main part of the article, I.e. how to actually use Ahref to find low competition keywords. The process is much simpler than you might be thinking of, thanks to the user-friendly interface of Ahref.

Step 1: Find seed keywords or the competitors site

A seed keyword is that word which you will type into Ahref to kickstart your keyword research (KR) process. 

You might be wondering what seed keyword can I type into Ahref. Well, that depends on your business. 

If you sell mobile phones, seed keywords could possibly be mobile phones, mobile cover, name of a particular mobile phone, etc. 

You need to enter the seed keyword in the “keyword explorer” section of Ahref. It will show you the difficulty as well as other related keywords.

Scrolling down will show the related keywords

Another simpler way is to copy-paste the URL of your competitor and analyze the keywords. For this, you need to click on “dashboard” which will lead you to a homepage where you can insert the link.

Step 2: Filter the keywords

You will be getting thousands of keywords via the above method. Therefore, it is pertinent to filter them down and select the most relevant ones. 

Let me demonstrate how to do so. 

Continuing the above example, let’s assume you want to start a blog where you inform the public about different things related to mobile phones. 

This could be information on various mobile brands you sell, the latest phone released in the market, or troubleshooting guidelines. 

So you type in “mobile phone blog” in the search engine and insert the link of any competitor in Ahref. Here is what you will see.

On the left-hand sidebar, you need to click on “Organic keywords” which will lead you to another page showing the keywords the competitor is ranking for. Additionally, you can also find other useful metrics such as volume (which is the search volume), keyword difficulty (KD), and the position of the keyword in the search engine.

This is where the real game begins. You need to see which of the keywords are related to your business and have low competition. 

Now the low competition is a subjective term. For some people, a low keyword difficulty (KD) can be anything between 0-10, while others might even go beyond.

Step 3: Analyze the content that ranks for these keywords

As we mentioned above, the URL section will tell you what content has been written for each keyword. 

This analysis of content is important as it will help you figure out the loopholes of the competitor which you can cover. Resultantly, you will succeed in providing more value to the reader and have better chances of ranking above your competition. 

Keyword research is a never-ending process. Using the above three steps will allow you to extract low competition keywords. However, you need to remember that this practice needs to be repeated again and again. 

The reason being, you need to constantly release content in order to stay in the limelight. People want to be informed about the latest happenings, and that would not be possible if you are publishing just one blog post per week.

Keyword research is the first step

What use would be the keyword if it isn’t converted into words? Therefore, make sure you don’t stop at keyword research but work on converting them into highly informative content that readers will love.

Here at SomniaTech, we create content for our Website Management clients focused on giving the readers high valuable information. If you want to have an incredible team for your content creation plan, we can do it for you. Contact Us and let us know you are ready for improving your SEO score.

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